Brand Development
I designed the brand identity for Take Flight, a mobile general aviation rental marketplace. The challenge was creating something that would appeal to all ages, from young pilots to more mature plane owners. I embraced a vintage theme, referencing the era when commercial air travel began to thrive, but made it feel modern as well.
The inspiration for the wordmark came from the pin worn by pilots and airline staff and the logo is a deconstructed T and F reformed with the same wing shape. I built the colour pallet around a dark and light blue. To make the pallet more dynamic but keep the cool tones the owners wanted, I added forest green and lilac colour.
Initial Advertising Campaign
The goal of this campaign is to build brand awareness and introduce Take Flight to the Calgary market. The campaign will be run on Instagram, Facebook, and LinkedIn.
"With rising fuel costs, it's becoming increasingly more expensive to rent with a flight school. Plane owners typically have less overhead, which means they can rent for cheaper. To rent from plane owners in the current market you have to search Kijiji and Facebook marketplace like you're hunting for a used sofa. The purpose of Take Flight is to make independent aircraft rentals less like hunting for used furniture and more like renting a house or car, saving pilots time and money." - Jorden Archibald
Below are the links to the social media accounts I manage for the company. I have done all of the illustrations, captions and editing of the LinkedIn article posts.
Holiday Videos
